Projects
Lowes
Henry 650 R Lowes
Henry 430 Lowes
Henry 440 Lowes
Henry 647 Lowes
My first task at ARDEX was to make a series of short videos promoting our products sold at Lowe's to be used on Lowes.com. We shot most of these in the same day and followed a very simple formula for efficiency sake. This managed to keep them consistent in branding, but also allowed me to creatively distinguish them with different edits and soundtracks for each.
Lowe's Shorts
ARDEX SystemOne
Cinematic Shorts
We were inspired to make our first cinematic SystemOne video by capitalizing on the opportunity of Friday the 13th and pairing it with SystemOne's slogan "No one likes taking risks." This became a Friday the 13th trend because, while they don't necessarily get the most impressions or engagement, our internal team and more dedicated customers absolutely love them (and we love making them!).
Social Shorts
One of my responsibilities at ARDEX is assisting our social media manager by creating videos for her to post to our audience. Sometimes I am tasked by product managers to create these videos for promotion, but other times we are just looking for something fun to do to promote our brand. Here are a few of the top social videos I created this last year.